About Us
Purpose & Pollen
Your one-stop shop for regenerative farming on Maui, Hawai'i
Whether you're looking to start a farm, turn your backyard into a food forest, sell or purchase farm fresh produce, or just talk story about regenerative agriculture, we're your people! We come from education, social work, and agriculture, and we began our farming journey on Maui many years ago. We first started a 3-acre custom farm in Ulupalakua, working hand-in-hand with some of the nation's most influential Paniolo. Ever since, it's been an organized whirlwind of amazing farming, having worked with the most prestigious farms across Maui, performing specialty installations, design work, and consultations. Check out our Farms & Portfolio page for details.
When we don't have our hands in the dirt, you can find us at a local farmers market, connecting our community with the abundance of healthy, delicious food that is grown here on the island. We also take our produce and work with local farmers to create gourmet products full of tropical flavors thoughtfully sourced on Maui. Our products are lovingly made in small batches to create fresh treats that leave you craving more. All of our produce and ingredients are organic - no exceptions!
Visit us at the Farmer's Market in Kihei!
Every Saturday morning from 7:30-11:30am​
​
1819 South Kihei Rd. Maui, HI 96753
You can also purchase our value-added food products at one of our partner stores and right here at our online shop.​
Our Story
The classic story--we met at the start of our careers, fell in love, and traded in everything to farm.
Why? For health, both for ourselves and our community. Before we knew the word, we knew farming was a part of our kuleana - or purpose. With ancestors living and passed teaching us the philosophies, fundamentals and intricacies of agriculture, it was only a matter of time before we got back to our roots--tending the soil and caring for our neighbors by harvesting and sharing the fruits of our labor. This platform gives us the opportunity to see that further, sharing our work (and food) with you.
Welcome to the 'ohana.
The Purpose & Pollen 'Ohana
Ruchika Vashisht Goel
Co-founder & Lead Farmer
Oleander
Product Tester
Darrell McKelvie Ruppel
Co-Founder & Lead Designer
Lokelani Rosebae
Security